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Gucci becomes title partner of Alpine F1 team for 2027

The Alpine F1 will be known as Gucci Racing Alpine in 2027 after signing a landmark deal with the luxury brand.
On Wednesday, Alpine announced Gucci would become its title partner in 2027, following the conclusion of the Enstone team's deal with current title sponsor BWT.
As part of the deal, the brand says it's creating Gucci Racing, "a new business and experiential platform built around ...Keep reading

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