Skip to main content

Liberty's product over profit focus key to F1 boom, says Brawn

In the wake of Liberty’s takeover from CVC in 2017, F1 has enjoyed a massive uplift in popularity.
Its opening up of social media channels, and the success of Netflix’s Drive to Survive series, has delivered a younger and more diverse audience to the series.
PLUS: Departing F1 boss Brawn on new rules and the future
And while some elements of Liberty’s actions ...Keep reading

from Autosport.com - All - Stories https://ift.tt/KELdVt8
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Verstappen completes F1 practice clean sweep at Bahrain GP

Track temperatures at the start of the final one-hour practice session of the weekend were nearly hitting 50-degrees, which meant the teams opted to spend the first 10 minutes in the pits – with only Yuki Tsunoda completing an installation lap when the track went live. Valtteri Bottas ended the tedium after 10 minutes, eventually going straight out on the soft tyres for his first run ... Keep reading from Autosport.com - All - Stories https://ift.tt/3cs9TD1 via IFTTT
Post a Comment
Read more

Archive: The World Cup winner left floundering by Ford's BTCC nadir

If Damon Hill wins the Formula 1 world championship this season, he shouldn't get too carried away. If he does, he may find himself given a little nudge by a diminutive New Zealander. For it is 10 seasons since the Kiwi in question - Paul Radisich - partnered Hill in Murray Taylor Racing's British Formula 3 championship team. And it was just seven years later, in 1993, that the new 33-year-old ... Keep reading from Autosport.com - All - Stories https://ift.tt/3tMOPg8 via IFTTT
Post a Comment
Read more

2018 BMW M5 Previewed

While the wraps are literally still on, the next BMW M5 has broken cover accompanied by a slew of camouflaged images and impressive technical details. from Kelley Blue Book Latest News & Articles - Kelley Blue Book http://ift.tt/2q1uJxA via IFTTT
Post a Comment
Read more